Resorts World Genting in Malaysia recently selected the Rainmaker Group, the market leader in profit optimization solutions serving hotels, casino hotels and resorts, to establish its GuestREV revenue management solution at the property. The first system to factor Total Guest Value into the optimization process, GuestREV offers the most accurate forecasts for different types of demand as well as optimal pricing to ensure rates are developed to provide the total profitability of each guest segment. In addition, GuestREV integrates with leading property management systems as well as in-house and legacy systems.
Resorts World Genting features six hotels, including one of the world’s largest with more than 7,000 rooms, plus casinos, theme parks, restaurants, shopping and other amenities. Paul Baker, deputy chief operations officer at Resorts World Genting, said, “Our goal is to continue improving our financial results through a more effective method of pricing and managing all of our guest services as part of the guest experience. After a long search we chose the Rainmaker Group for its total guest value methodology, proven solutions starting with GuestREV and the company’s constant innovation year over year. We look forward to implementing a total guest value strategy to fully maximize revenue in hotel, restaurant, gaming, theme park and other components of our diverse resort destination.”
Rainmaker Group President Tammy Farley said, “We have worked diligently to create this partnership and we are delighted to be able to work with Resorts World Genting as it moves to a profit optimization strategy based on total guest value. We are excited about the tremendous opportunity for Resorts World Genting to realize maximum revenue through implementation of our market leading solution, GuestREV.”