Shulman began working for Resorts World Las Vegas last month but was only confirmed in the new role this week. He is overseeing international casino marketing strategy, with a focus on high-end player development.
Shulman has more than 30 years of experience in the gaming industry. He was most recently vice president of casino marketing at Palms Casino Resort. Prior to this, Shulman was chief operating officer at Sandia Resort and Casino.
For more than half of his career – from March 2004 to June 2020 – Shulman worked at MGM Resorts International. He spent 14 years as vice president of international marketing.
Aside from this, Shulman spent six years in marketing director roles at the Bellagio and worked for seven years at The Mirage.
Shulman Eyes Global Growth at Resorts World
Commenting on his appointment, Shulman said he is seeking to help the business grow both in the U.S. and on an international scale.
“In the few years since its opening, Resorts World Las Vegas has already become a popular destination for guests from around the world,” he said. “I look forward to working alongside the leadership team to further expand our presence at home and abroad.”
Resorts World Las Vegas board chairman Jim Murren also welcomed the appointment. He backed Shulman to drive forward the operator’s global casino marketing efforts.
“Greg has a proven track record of executing marketing strategies that attract new audiences and drive financial growth,” he said. “We are excited for Greg to continue expanding our global casino marketing efforts here at Resorts World Las Vegas.
“We are confident that he will be instrumental in supporting our ongoing success and development.”
