Atlantic City Mayor Don Guardian has revealed that the owner of the Latitude 360 entertainment complexes has approached the city about opening a complex on one of Atlantic City’s piers.
Speaking at the South Jersey Legislative Conference at Harrah’s Resort, Guardian said the operator is considering locations at the Pier Shops at Caesars, home to upscale mall shops, and Central Pier, which currently houses amusement rides and carnival attractions. “It’s like Xbox meets the Steel Pier,” Guardian said of Latitude 360, which currently operates combination restaurant/family entertainment centers in three cities. “If you know Dave & Busters, that would be the $3 million version, and Latitude 360 is the $30 million version.
Latitude’s locations in Jacksonville, Pittsburgh and Indianapolis each feature a signature 360 Grille & Bar, bowling lanes, a dine-in movie theater, game rooms, a live performance venue, an entertainment bar and an “HD Sports Theater.”
According to the Atlantic City Press, neither the Pier Shops or Schiff Enterprises, which owns Central Pier, would comment on the possibility of bringing in a Latitude 360 complex.
In his comments at Harrah’s, Guardian said negotiations are ongoing.
