Rivalry, the Canadian iGaming and sports betting company, hopes to attract millennials and Gen X’rs to its interactive Ontario casino site employing 1990’s nostalgia that will remind them of MP3 players, artwork reminiscent of 90’s computing and a WordArt style logo.
Its games will include Penalty Shootout, Bomb Squad, Wheel of Time and Courier Sweeper, all with a Windows 95 vibe.
Despite aiming for this demographic, Rivalry is also anxious to broaden its appeal.
Rivalry CEO and co-founder Steven Salz commented, “Our technology and creative capabilities continue to drive meaningful opportunities across our business where we can innovate on product and ultimately reimagine the betting experience for a younger audience that craves interactive entertainment.” He added, “The launch of Casino.exe will allow us to further diversify our offering in a way that stays true to our brand and separates our product from others. As we scale thoughtfully into the casino segment, we’ll reduce the impact of seasonality in esports, increase customer value, and offer more stable margin profiles.”
Rivalry plans to launch into new markets, add new casino games that it has developed and continue to innovate, said Salz.
