GameCo LLC, a producer of casino games designed to attract and monetize new and differentiated customers, has announced the appointment of a new chief executive officer, Adam Rosenberg.
Rosenberg is an industry veteran with more than 23 years of experience advising, financing and investing in gaming and leisure companies. He assumes the role previously held by Blaine Graboyes, who left the company in February after a 4-1 vote by the Nevada Gaming Commission that denied him a gaming license.
Rosenberg began his career in 1993 as an attorney in the New York office of Skadden, Arps, Slate, Meagher & Flom LLP, where he worked in the product liability and intellectual property groups. He changed careers from law to banking when he joined Goldman Sachs in 1998 as an associate in the investment banking division. In 2001, he was promoted to vice president, and in 2006, became managing director.
At Goldman Sachs, Rosenberg helped to build and ultimately led the firm’s gaming industry coverage efforts worldwide. As global head of gaming, he helped finance some of the largest integrated casino-resort projects in the world, and advised and/or structured financings to support virtually all major M&A transactions consolidating legacy gaming technology companies from 2010 to 2014.
In 2014, Rosenberg joined Fortress Investment Group LLC as global head of gaming and leisure investing. During his tenure there, Fortress-affiliated funds supported GameCo by financing its growth through investments beginning in 2018.
“Adam brings the ideal combination of sector expertise, financial acumen, strategic vision and proven leadership at a truly exciting time for GameCo,” said Robert Montgomery, chairman of GameCo’s board of directors. “His deep industry relationships, obvious passion and innate talent for anticipating what is changing around the delivery of game play and regulated gaming experiences make Adam the ideal choice to lead the GameCo team as the company expands beyond land-based gaming to pursue parallel market leadership in digital.”
As CEO, Rosenberg will also joining the board; he’s served as a board observer since 2018.
“Having focused on the evolution of gaming technology companies throughout my career, I am proud to be leading GameCo’s efforts to provide the next generation of games to operating partners and players,” said Rosenberg. “The global demand for differentiated gaming experiences is set for unprecedented growth, and the Company is ideally positioned to lead an exciting new category at the intersection of video games, online wagering and esports.”
GameCo LLC is known as the creator revolutionary gaming products and experiences that drive growth and deliver a new, different, and younger player for digital and retail casinos. According to the company, its omnichannel land-based and online platform “combines the fun and interactivity of your favorite mobile apps and video games with the thrill and anticipation of gambling.”
GameCo is based in Las Vegas and is currently licensed to operate in more than 30 gaming jurisdictions, including Nevada.
