Roulette on a Roll

What’s the fastest-growing game in Nevada’s casinos? Nope, it’s roulette. Something like $2 billion was wagered on the classic wheel game in the year that ended in February. Revenue was up 13 percent to top $361 million.

Roulette is paying off big for Nevada’s casinos.

Over the 12 months ended February 28, revenue from the game was up 13 percent to $361.8 million over the previous year. Estimated wagers, however, were more like $2 billion, based on the hold percentage of 18 percent compiled by the state. That brings the game close to the volume record of $2.1 billion set in 2012.

There are currently around 370 roulette tables in the state, spread among some 125 casinos.

The game still pales in comparison to revenue from blackjack and baccarat, but growth for both games hasn’t come anywhere near the resurgence in the win off roulette.

The difference is more pronounced in comparison to poker, which generated $77.1 million on the Las Vegas Strip through the year ended in February, essentially flat with 2015. At the game’s peak in 2007, the Strip raked more than $97 million from the game. The statewide rake that year was a record $168 million.

At the height of the poker boom there were 26 poker rooms on or around the Strip, with a combined 396 tables. Following this month’s closing of the eight-table room at the Monte Carlo, there are now 19 rooms and fewer than 270 tables.

Articles by Author: Steve Karoul

Steve Karoul is a well-known and respected casino consultant. He has lived and worked in many different countries and has conducted casino marketing activities in well over a 100 different countries around the world. Karoul understands both casino operations and casino marketing.  He is also a gaming industry innovator who openly shares his ideas and thoughts with fellow casino industry executives. For additional information, Karoul can be reached at skaroul@euroasiacasino.com  or www.euroasiacasino.com.

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