Rush Street Interactive’s RushBet online casino and sportsbook has launched in Mexico. RSI has partnered with the media giant Grupo Multimedios to create RushBet.mx. It is now the first U.S. gaming company to go live in Mexico.
RSI has a 25-year agreement to operate the two operations over the entire country, using an online gaming license issued to a subsidiary of Multimedios. The partners will integrate the media conglomerate’s media assets and distribution channels with RSI’s gaming expertise.
RushBet.mx and the RushBet mobile app will give access to more than 350 online casino games, including slots and table games. They can also wager on a wide variety of sporting events, such as the National Football League, Major League Baseball and the Mexican Liga MX games.
RSI CEO Richard Schwartz said in a statement: “We are thrilled to build upon RSI’s track record of success in Latin America to now bring the millions of Mexican gaming enthusiasts into the expanding RushBet community.” He added, “Mexico represents an attractive market opportunity, with a population of more than 130 million. When combined with Colombia’s population of 50 million, this new market greatly expands RSI’s offering in Latin America.”
Grupo Multimedios co-CEO Angel Cong added, “It is very exciting to launch with RSI and bring the first major US-based online operator to Mexico. RSI has proven to be successful in the North American and Colombian online casino and sportsbook markets, and together we will leverage our media assets to achieve the same in Mexico.”
