Seven Studios today announced that it is working with behavioral marketing platform CataBoom to bring its innovative marketing solutions to two of its largest game properties, Tropicana Entertainment and Delaware North.
That includes the recently released Lucky North Casino, a new free casino game available for download in the Google Play Store.
Under the exclusive partnership, CataBoom will incorporate unique gaming technologies that enable instant rewards to enhance Ruby Seven Studios’ current social casino games, helping them further engage players across online platforms. The partnership also extends offline to the many land-based casinos that Ruby Seven works with, the company said in a press release.
“Incorporating real prizes into our games helps differentiate our offerings from others in the crowded social casino space, and helps keep us on our players’ minds,” said Michael Carpenter, CEO of Ruben Seven Studios. “CataBoom’s technology solutions allow us to reward players with items that are of value to them and, as a result, we’re seeing higher levels of engagement and return.”
CataBoom will work to help Ruby Seven Studios games to stand out with its customization options. CataBoom is also scalable, so that players can have a seamless gaming experience on both mobile and desktop, enabling Ruby Seven Studios to capture the high percentage of players that migrate between platforms, the release said.
“At CataBoom, we understand that providing a high-stakes prize, coupled with a game, can boost player acquisition and grow retention by as much as 90 percent day over day,” said Todd McGee, CEO of CataBoom. “Our technology solutions make it easy for social casinos to incorporate these crucial elements into their games, so they can further differentiate themselves in this crowded space, while at the same time growing their business.”
