Rush Street Interactive, Inc. (RSI) has announced a minority investment in Boom Entertainment, a premier game developer and technology provider that has created and operated some of the most successful sports gaming apps in the United States on behalf of numerous leading brands.
In addition to the investment, RSI and Boom have entered into a comprehensive commercial agreement. As part of that agreement, Boom will integrate its remote gaming server and license online casino and sports betting games for RSI to make available to its real-money and social casino players via RSI’s proprietary online gaming platform. Boom also will develop certain custom games for which RSI will have exclusivity rights on for at least one year.
Additionally, through Boom’s relationship with land-based casinos in Louisiana, Mississippi, and New Mexico, RSI will receive market access opportunities to operate online casino and sports betting in those new states, subject to license availability, state law and regulatory approvals. In Louisiana, RSI expects to launch mobile sports betting operations during the upcoming football season following the legalization of sports betting in the state in June 2021.
“Boom shares our focus on technological excellence and innovation,” said Richard Schwartz, president of RSI, “and the team has a proven ability to design games that retain players through simple yet creative game mechanics. By bringing this content to BetRivers.com and PlaySugarHouse.com, our investment and partnership with Boom are consistent with RSI’s strategy to offer customers the best user experience and widest range of games available in the industry.
“Moreover, we are very pleased to add Louisiana, Mississippi and New Mexico to the growing list of states in which RSI has obtained market access relationships as we continue to expand across the country and position RSI to reach gaming enthusiasts wherever they may be.”
Founded in 2015 and based in New York, Boom has established itself as a best-in-class game developer and technology provider, helping to augment the online gaming offerings of such partners as NBC Sports, MSG Network, and Golf. Boom develops rapidly scalable products and content across the online casino and free-to-play categories, including its highly successful flagship product, NBC Sports Predictor.
Boom is led by seasoned gaming and technology executives Stephen A. Murphy, o-Founder and CEO, and Med Nadooshan, president and CTO. The team has over a decade of experience creating some of the gambling industry’s most popular casino games.
“We are excited to partner with RSI, an industry leader who understands and appreciates the importance of high-quality game design,” Murphy said. “We have long discussed collaborating with RSI on innovative games and products, and we are excited to bring many of these opportunities to life in the coming months and years.”
Schwartz added, “Having worked with the Boom management team during their time in leadership roles at High 5 Games, we are deeply familiar with the quality and reliability of the products they have built and have always admired the vision, experience and passion they bring to our industry. We look forward to participating in Boom’s continuing growth together with the rapid growth of online gaming.”
Also last week, RSI has partnered with Evolution Gaming introduce the Red Tiger game studio on BetRivers.com in Michigan.
The newly launched games include Bounty Raid, 777 Strike and Reel Keeper. These popular games will soon be joined by Red Tiger’s Cash Vault, Piggy Riches Megaways and Gonzo’s Quest Megaways, which are already player favorites on BetRivers.com in Pennsylvania.
“We are excited to partner with Evolution to bring these top quality and much-loved Red Tiger casino games to our players in Michigan,” said Richard Schwartz, CEO of RSI, which operates BetRivers.com. “RSI was the first to debut the Red Tiger games in the U.S. where they are already some of the top performing games in Pennsylvania. We are thrilled to now launch Red Tiger in Michigan where we are sure these games will become fan favorites for our loyal players there as well.”
Evolution’s acquisition of Red Tiger Gaming combined two of the most innovative and respected online gaming companies, so its Commercial Director for North America says partnering with RSI, a market leader in online casino gaming, only made sense for their debut into Michigan.
“We’re very proud to be partnering with RSI, a highly acclaimed U.S. operator, to debut our very successful Red Tiger games in Michigan,” said Jeff Millar, commercial director for Evolution North America. “This collaboration with RSI will allow us to deliver these popular games to other markets in the U.S. in an accelerated fashion and will help strengthen our position as a top provider in the online casino category.”
