The online casino and sports betting company Rush Street Interactive recently named Brian Sapp to the newly created position of chief marketing officer. Sapp brings 20 years of experience in data-driven marketing and live operations within the mobile industry to the job.
Previously, Sapp served on the executive team at Rec Room, overseeing media buying, product marketing, creative, social and first-party revenue, Before that, he was senior vice president of user acquisition and ads at Jam City, where he managed marketing campaigns for a diverse portfolio of casual and social mobile games. He also served as director of digital publishing at WB Games, where he managed user acquisition, analytics and monetization for the company’s mobile gaming portfolio. Sapp started his mobile industry career at Tapjoy, serving as director of developer partnerships.
As a member of Rush Street Interactive’s executive leadership team, Sapp will report directly to Chief Executive Officer Richard Schwartz.
Schwartz said, “As we continue to grow and expand across the Americas, a marketing leader with Brian’s unique blend of gaming and mobile experience, strategic insight and creativity will be additive to the team as we shape the future of our brand and continue to innovate our customer-first experience. We are thrilled to welcome him aboard to lead our marketing strategy, team and operations.”
Sapp commented, “I am thrilled to join Rush Street Interactive at a time when the company has such strong momentum. RSI’s customer-first focus really resonated with me as a marketer who understands what it takes to succeed in a competitive mobile landscape. I look forward to leveraging my experience and expertise to drive forward our marketing initiatives during RSI’s next phase of growth and deliver exceptional experiences to our customers.”
