Rush Street Launches NYX Content Live

NYX is extending its reach in the U.S. online gaming market with the delivery of digital content to Rush Street Interactive’s online casino brand, SugarHouse Casino.

NYX will provide online content for Rush Street Interactive’s online casino brand, SugarHouse Casino.

Through access to NYX Open Gaming System, Rush Street now has access to an extensive portfolio of market-leading NYX content, delivered via their PlaySugarHouse.com real-money casino, regulated in New Jersey, and their SugarHouse Casino4Fun®M® site, the company said in a press release.

Games from NYX’s wholly owned subsidiary, NextGen Gaming, such as Merlin’s Millions and Gorilla Go Wild in the format of their choice will now be available, the release said.

says, “NYX is both excited and fortunate to be working with Rush Street Interactive,” said Kevin Vonasek, NYX’s chief product officer Americas. “Richard Schwartz—president of Rush Street Interactive—and his team are thought leaders in the interactive gaming space and we view Rush Street as a key strategic partner in our anticipation of further iGaming regulation in the US. We’re very happy to add PlaySugarHouse.com to a list of over 200 international and US casinos who currently offer NYX games to their players.”

The transaction marks the launch of the new NYX Social OGS service, which allows social casino platform operators to easily integrate award-winning NYX content into their social offering, just like real-money casino operators, the release said.