Hong Kong-listed Summit Ascent Holdings, operator of the Tigre de Cristal integrated resort in Russia’s Primorye gaming zone, says revenues are now back at pre-pandemic levels, and have even exceeded them.
In an interview with Asia Gaming Brief, resort COO Stylianos Tsifetakis said Covid-19 forced the group to rework its marketing strategy to focus on the Russian market. It worked, and Tigre de Cristal has enjoyed strong local support from the locals.
“We never stop remodeling Tigre de Cristal to keep it up,” he told AGB. “This year we introduced a number of different slot machines to enhance our product offering. Gaming tax in Russia has also been reduced because of Covid, we have more slot machines on the floor. We see positive responses from the people and we can see that month-on-month, our revenues are growing to pre-Covid levels, if not better.
“This is very positive news for us, taking into consideration that currently there is a second casino in the area. Instead of losing market share; on the contrary, we are gaining more market share, which we view as very successful.”
Tsifetakis also said Tigre de Cristal has been receiving strong requests for information from markets such as Taiwan, South Korea and Japan and he expects a strong rebound once borders reopen.
