Rymax Marketing Services, Inc., the casino industry’s largest supplier of player loyalty solutions, congratulated MGM Resorts International’s M life Rewards program on its second consecutive win of the highly esteemed Freddie Award for Best Hotel Promotion at the 2017 Freddie Awards, granted for the Holiday Gift Shoppe designed by Rymax.
MGM Resorts works with Rymax to execute the company’s annual Holiday Gift Shoppe, the now two-time winner of the Best Hotel Promotion. Holiday Gift Shoppe gives M life Rewards members an opportunity to redeem Holiday Gift Shoppe points for a holiday shopping spree featuring thousands of carefully selected, in-demand consumer products from the world’s most aspirational brands.
The Freddie Awards are held annually, and have been regarded by frequent flyers and travel industry executives as the most prestigious honor for travel and resort loyalty programs since 1988, when launched by InsideFlyer magazine. They are named for aviation industry marketing pioneer Sir Freddie Laker.
“We recognize that winning this award two years in a row is a rare achievement in an industry as competitive as ours, because guests choose the very best of the best,” said Paul Gordon, senior vice president of Rymax Marketing Services. “We work with MGM Resorts to ensure that each year the experience is unique and features the latest products in fashion, home, electronics and unique categories. It’s an honor to work with MGM Resorts on this outstanding program.”
Jordan Salmon, vice president of loyalty marketing for MGM Resorts International, added, “We have worked with Rymax for more than a decade, and they continue to help us meet our M life Rewards members’ high expectations. We are already hard at work with Rymax on new and exciting concepts for this year’s experience.”
