Rymax, the leading provider of player loyalty solutions, has previewed its exhibit at the Indian Gaming Tradeshow & Convention, at Booth 1116 on July 19-22 at Caesars Forum in Las Vegas.
Well-poised for the world’s reopening, the company will be exhibiting new products, brands and loyalty marketing strategies to motivate customers, drive spending and accelerate the recovery of casino properties following the 14-month Covid-19 pandemic.
“The Wall Street Journal reports that households ‘have amassed an unprecedented pile of savings to spend’ as the pandemic eases and the world starts opening up again,” said Paul Gordon, senior vice president of Rymax.
“The Federal Reserve indicated that by the end of the third quarter of 2020, ‘households had $2.2 trillion more in cash (and cash equivalents) than at the end of 2019.’ And, with the world’s population bursting to get out of the house and do something, we will see a very intense resort rebound that is supported by aggressive spending.”
As casino-goers will have their pick of properties to visit, casinos and resorts will all be competing for the same crowd and the same dollar. The challenge to capture a customer’s business and continued patronage will not be easy to overcome. For that reason, reward and incentive programs are going to play an even more critical role to customer retention and loyalty than in years past.
“Going forward, loyalty marketing strategies need to include bookings that have an immediate call to action via tangible gifts, incentives for the employees to ‘upsell’ and recommend ancillary services, and player loyalty promotions by player segments at different price points,” said Gordon. “The industry also needs to re-examine how we target and appeal to the online player and how we can effectively tie property loyalty programs to online platforms.”
In addition to offering strategic insights, Gordon and his team will be highlighting new products in booth that reflect the trends that emerged because of the pandemic, including items in the outdoor living, self-care, hand hygiene and sanitization categories. These include brands such as:
- Solo Stove. Stainless Steel wood-burning stoves and fire pits designed with efficient airflow. Portable and durable, designed for adventure.
- A deep muscle massage treatment “unlike anything you’ve ever felt,” Theragun is the world leader in percussive therapy, used by physical therapists, trainers, chiropractors, celebrities and athletes.
- PhoneSoap is the first and only phone charger that uses UV light to disinfect a smartphone, while also charging it. It 99.9 percent of germs while charging.
