Sands China Ltd., officially launched a new credit card loyalty program created in partnership with ICBC and MasterCard. Called “Sands Lifestyle,” the new program allows cardholders to earn points on purchases at retail, dining and travel locations anywhere in the world, and redeem them in Macao within Sands Resorts Macao’s integrated resorts.
Shoppers also have the opportunity to earn up to five times more points when they shop at Sands Resorts Macao.
With the multiple benefits of combining a rewards program with the functionality of a payment card, Sands Lifestyle is the first program in Asia to combine a casino loyalty program with a payment card. scheme of its kind in Greater China. Its launch supports Macao’s positioning in transforming itself into an integrated travel and leisure destination that appeals to families and non-gaming visitors.
The program also marks the launch of MasterCard’s Pay with Rewards in Asia Pacific, giving cardholders the choice and freedom to spend points like cash at the moment of purchase.
Sands China Ltd. is also pleased to introduce the innovative ICBC credit card kiosk, the key vehicle for Sands Lifestyle’s real time card issuance for Macao cardholders, enabling instant enrolment and physical card issuance. Once registered, cardholders can easily apply for or receive a credit limit increase to enable them to spend, earn and redeem even more rewards on the go. This is just one way that ICBC Macao continues to enable and empower its customers through technology, convenience and benefits.
Cardholders get exclusive benefits including hotel stays, dining, shopping, events and entertainment, plus discounts on accommodation packages, ferry tickets, air travel and holiday packages with Cotai Travel, special offers at selected restaurants, Sands Shoppes and entertainment tickets to international and Asian shows and music events.
The program will have three levels of co-branded credit cards, including the Sands Lifestyle Classic Card, Sands Lifestyle Platinum Card and Sands Lifestyle World Card.
Customers can apply to join the program at ICBC branches in Macau and Hong Kong or via the ICBC website, with approval based on the individual’s credit rating. Initially, the program will only be available for cardholders living in Macau and Hong Kong.
“This exciting new program, launched with our partners MasterCard and ICBC, provides access to a world of great accommodation, fine dining, travel and entertainment,” said Dr. Wilfred Wong, president od Sands China Ltd. “It also allows members to benefit from a variety of exclusive discounts, priority services and VIP invitations and special offers.
“Designed to enhance the experience of visitors to our integrated resorts and Macau as a destination, Sands Lifestyle is an innovative addition to our world-class offering and one we anticipate will encourage more visitor arrivals to enjoy our facilities.”
