SBC Announces Betting On Sports Speakers

SBC Americas announced a distinguished lineup of speakers, including William Hill’s Joe Asher (l.) slated for Betting on Sports America-Digital, the virtual trade even scheduled for early December.

SBC Announces Betting On Sports Speakers

SBC Americas has announced the speaker lineup for its Betting on Sports America-Digital virtual conference, slated for December 1-2. The list of participants includes some of the top executives in the casino and sports betting industries.

The initial speaker roster rounds out an eight-track agenda for the event that will examine the major issues affecting the growth path of the U.S. sports betting industry. Included among the group of executives are a number of the sector’s leading CEOs, such as Joseph Asher of William Hill US, Bill Hornbuckle of MGM Resorts, Circa Resort & Casino’s Derek Stevens, theScore’s John Levy, Roar Digital’s Adam Greenblatt, and Rebecca Hargrove of the Tennessee Lottery.

There is also strong representation from the supplier side, with speakers including Stephen Aupy from GamBan, Salim Adatia from Gaming Laboratories International, and Martin Lycka from GVC Group.

A host of industry analysts and advisors will share their valuable expertise with delegates, including Lloyd Danzig from Sharp Alpha Advisors, Josh Swissman with The Strategy Organization, Barry Jonas from Truist Financial, John Pappas with Corridor Consulting, David Purdum of ESPN and Katherine Sayre with the Wall Street Journal.

Rounding out the confirmed speaker list are industry experts, including GGB Magazine Publisher Roger Gros, CDC Gaming Reports Executive Editor Howard Stutz, gaming industry lawyer Ron Segev, and executives from Delaware North and the New Hampshire, D.C. and Missouri lotteries.

“Betting on Sports America Digital will bring together industry insiders and experts during challenging times for the industry,” said Rasmus Sojmark, CEO & founder of event organizer SBC. “The exchange of ideas, networking opportunities and educational elements will provide great insight and inspiration at a time when we all need it.”

The full lineup of 130 speakers, comprising operators’ senior executives, regulators, affiliates, suppliers and advisers, is set to be announced shortly.

The event will also have an interactive product display area where operators will be able to learn about the next generation of products and solutions from international suppliers, talk to suppliers’ expert teams, and experience the products directly through demos. There will be further opportunities for operators and suppliers to connect in the virtual networking lounge, the meeting rooms in the virtual networking bar, and at the program of themed networking roundtables.

Betting on Sports America Digital is free to attend. To register, visit