Sports betting solutions provider SBTech has launched Action Betting, a mobile-first feature which suggests markets of interest to players through contextual alerts and call-to-action betting options, the company announced in a press release.
Powered by SBTech’s machine learning algorithm, Action Betting creates instant notifications when a specific incident occurs in a match, whether a free kick, red or yellow card, corner or dangerous attack. A dynamic market is then displayed on-screen, enabling players to ‘quickbet’ on outcomes directly from the widget, with the selection added to the bet slip instantaneously, the release said.
“Action Betting is the result of our investment in personalization, as we seek to tailor the experience for each user,” said Ian Bradley, chief product officer at SBTech. “The constant drive to create more markets is not going to stop, and given the challenges that brings, our aim is to enhance the UX, ensuring players don’t have to scroll and search for markets.
“Instead, we offer them suggestions whenever a significant incident occurs, presenting them with a relevant market in the context of the alert,” he said. “The launch of Action Betting is part of our strategy of continuously improving the mobile betting experience and is just a taste of what we have in store for our partners in 2018.”
