SBTech, a global leader in omni-channel sports betting and gaming, has named Joann Pierce as business development executive, USA.
In her new role, Pierce will focus on development and growth in up and coming regulated markets by creating long-term value for SBTech and future sports book gaming operators. Prior to joining SBTech, Pierce was an independent contractor for ISI Race and Sports, Ltd., where she provided guidance in sales, marketing and relationship management for the company’s expansion of risk management services and retail sports into the U.S. market.
“We are excited to have Joann on board, as she has extensive experience in sports technology and the gaming sector,” said Richard Carter, CEO of SBTech. “SBTech is focused on expanding our team and business here in the United States, and we know that Joann will be the perfect addition for us to accomplish this goal.”
Pierce also has several years of experience in the gaming and software industries, including senior roles at Crystal Decisions and WMS Gaming, where she held management positions in sales, account management, territory development and deployment of recurring-revenue products.
“I am excited to take the next step in my career with SBTech to help lead their expanding U.S. business development team,” said Pierce. “It’s an exhilarating time in the sports betting and gaming industry, and I look forward to utilizing my knowledge and experience.”
The addition comes at a pivotal time as the sports betting industry rapidly expands in the U.S. SBTech continues to maximize its presence and its partners in the U.S. through innovative technology that helps make sports betting simpler.
