SBTech has entered into a strategic partnership with GAN to supply real-money sports betting services to GAN’s U.S. casino clients.
The U.S. Supreme Court is currently reviewing a challenge to a federal sports betting ban brought by the state of New Jersey and backed by several other U.S. states.
Under the partnership, SBTech’s sports betting solution will be integrated with GAN’s GameSTACK enterprise software platform and delivered to players through both online and retail channels, according to a press release. GAN’s clients in the US represent more than 70 casino properties.
The partnership places both SBTech and GAN in a strong position if the Supreme Court overturns or otherwise modifies the current federal prohibition on sports betting, the company said.
“GAN is a licensed, trusted partner to more than a dozen US casino operators, and is equipped with unique intellectual property and a proven track record in delivering and growing internet gaming businesses in the United States,” said Richard Carter, CEO of SBTech. “This partnership is a logical step for SBTECH and allows the company to rapidly introduce its sports betting technology and services to a wide range of US casinos with a view to being the first provider to settle a US sports bet online and on-property in States such as New Jersey and Pennsylvania, in close collaboration with GAN.”
Dermot Smurfit, CEO of GAN, added “GAN has been asked by several clients to review, procure and support the delivery of a sports betting solution both online and in the on-property retail channel in the event PASPA is overturned. We have conducted a lengthy diligence process in Europe to identify a preferred sports betting partner based on their technical capability, U.S. licensing suitability, ability to integrate seamlessly with GAN’s enterprise software platform and the sophistication of their managed sports services. We are delighted to announce this strategic relationship with SBTech.”
