Gaming supplier Scientific Games Corporation announced that it has entered into an agreement to acquire Don Best Sports Corporation, a leading global supplier of real-time betting data and pricing for North American sporting events.
Under the terms of the deal, Scientific also will acquire DBS Canada Corporation. The deal will expand Scientific Games’ B2B sports betting offerings and allow the company to add new capabilities to its one-stop shop for sports book solutions.
Subject to standard closing conditions, the deal is estimated to be finalized in the fourth quarter of 2018.
Upon closing, Don Best will become part of Scientific Games’ SG Digital division, allowing SG’s global customer base to combine day-to-day sports book logistics with top-of-the-line trading technology.
Drawing on their more than 20 years experience in the sports betting space, Don Best determines proper betting lines, tracks more than 100 worldwide sports book operators and provides tailored content solutions. The company’s European sports book operating experience will combine with Scientific Games’ OpenBet platform to further enhance SG’s sports betting solution for the U.S. market and beyond.
“We’ve been moving at incredible speed (regarding sports betting) … The Don Best acquisition adds to our one-stop shop sports betting solution, already live in Delaware, New Jersey and Mississippi,” Scientific Games President and CEO Barry Cottle said in a statement. “As sports betting rapidly gains popularity in the U.S., we’re ready to help our customers capitalize on the U.S. market while solidifying our global position.”
“Don Best already integrates with our OpenBet platform, so they will be able to immediately guide our customers through the process of launching a sports book after the deal closes,” added Keith O’Loughlin, senior vice president of sportsbook for SG Digital.
“Their employee base will enable Scientific Games to use our platforms and services to harness customer input and tailor our technology locally to meet their needs while ramping up our partner relationships in more tested jurisdictions. It’s a true win-win.”
