The launch at the Asda supermarket east of Manchester, UK, will provide the retailer with a suite of features. These include store reporting, automated inventory management, real-time store-specific sales analytics, and market performance reports.
SCiQ has also been designed to offer shoppers a more modern lottery experience via digital screens and automatic dispensing, while enhancing product security.
The solution has already been deployed in more than a dozen US markets.
Broader rollout plans
Scientific Games said that the launch represented the first phase of a trial that will take several months as the technology “is tested to inform any broader rollout plans in the future”.
According to Scientific Games, SCiQ is the only technology of its kind for managing the lottery category within stores by modernizing how the lottery’s scratchcards are managed and purchased at retail stores.
Christopher Allen, Vice President of Lottery Marketing Strategy for Scientific Games, said: “Our global technology teams continue Scientific Games’ 50-plus year commitment to innovate across the lottery landscape and bring to market new, advanced technologies helping lotteries future-proof across all channels of play.
“We are delighted to bring our proven SCiQ retail ecosystem to our partnership with Allwyn and thrilled that Asda was the first retailer in the UK to deploy the system in-store.”
Customized software
Scientific Games said that it customized the software in accordance with Allwyn’s 10-scratchcard limit. This automatically prevents Asda store staff from selecting more than 10 scratchcards per transaction.
Allwyn’s Operations Director, Jenny Blogg, added: “As we continue transforming the National Lottery from the inside out, we’re deploying innovative lottery technology fit for the future.
“Thanks to the teams at Allwyn and Scientific Games, this innovative concept Scratchcard retail technology takes player and retailer experience to a whole new level and we’re confident it will change the way people buy scratchcards.
“We also worked closely with Asda to meet the specific requirements of their new-look store and are absolutely delighted with how it’s turned out. We’ll now assess it over the next few months to determine how we move forward with the technology, but we’re really excited by the initial results.”
Scientific Games provides games, technologies, analytics and services to more than 150 lotteries in 50 countries worldwide.
