Scientific Games Corporation announced two major lottery contract extensions, with new arrangements reached with its lottery customers in Iowa and Arizona.
The Iowa Lottery has extended its gaming systems contract with Scientific Games for two additional years, and its instant games contract for one additional year.
The company will continue to power the lottery’s systems and point-of-sale technology at nearly 2,400 Iowa retailers, as well as provide innovative instant, draw and fast play games that bring entertainment and prizes to Iowa players. With $366.9 million in retail sales in 2016, the lottery experienced a record year for sales and proceeds to the state.
“We appreciate the working relationship we have had with Scientific Games over the last 20 years,” said Terry Rich, CEO of the Iowa Lottery. “We’ve produced a record of innovation, consistent delivery, and most importantly, increased returns to our state beneficiaries.”
Pat McHugh, senior vice president, global lottery systems for Scientific Games, added, “The Iowa Lottery’s long history of integrity, thought leadership and spirit of innovation shines through in everything they do. The lottery’s management team has applied strategic business practices to driving responsible growth, and we are honored to provide the technology powering their efforts. These contract extensions represent the Iowa Lottery’s confidence in our technology, games and services.”
In addition to providing draw and fast-play games, Scientific Games collaborates with the Iowa Lottery team to bring a portfolio of instant games to players, including top-sellers like Prize Lines, Wild 9s, Holiday Sparkle and Holiday Cheer. In the last 10 years, the lottery’s instant game retail sales have increased more than 80 percent.
Meanwhile, Scientific Games will build on its relationship with the Arizona Lottery by adding products to include holographic and Scratch My Back games. Most recently, the Arizona Lottery collaborated with Scientific Games to launch its first $30 instant game, Ultimate Millions.
“On behalf of the Arizona Lottery, we gladly continue our work with Scientific Games,” said Gregg Edgar, executive director of the Arizona Lottery. “The company has been instrumental in helping the lottery maximize net revenue in a responsible manner to support Arizona programs for the public benefit. We look forward to more innovation coming to our instant product portfolio from Scientific Games.”
In addition to instant games and related services, Scientific Games also provides the Arizona Lottery with an advanced central gaming system and point-of-sale technology, which went live last September at retailers across the state, as well as licensed brands and a player loyalty program.
John Schulz, senior vice president of instant products for Scientific Games, said, “We remain dedicated to the Arizona Lottery to provide unique instant games for its players, and help the lottery in its overall mission to provide fun while giving back.”
