Scientific Games is taking its sports betting portfolio to the next level with the creation of a sportsbook operations team in Gibraltar. The new team will support customers directly with a sportsbook operations service to help grow their sportsbook businesses.
The creation of SG Digital’s sportsbook operations team instantly builds on the company’s world-class sports betting products and ignites a fast-to-market, full-stack sportsbook portfolio that includes sports betting, portal, mobile betting, and retail services. SG Digital can now manage an entire Sportsbook operation for multiple customers, enabling long-term success with less heavy lifting for installations and ongoing sportsbook management.
Keith O’Loughlin, SVP sportsbook for SG Digital, said, “Given the massive opportunity in the U.S. and the continued success of existing markets, the addition of Sportsbook Operations is a natural step up for our business. The team will work directly with our partners to operate and run their sportsbooks, ramping up the value of sports betting for everyone involved. It’s a new ball game, and our partners have asked to tap into our vast knowledge to help with day-to-day sportsbook operations. Now, we’re completely equipped to offer that capability and support customers in growing their business like never before.”
Stuart Weston has been appointed to vice president, sportsbook operations for SG Digital. Weston brings with him two decades of industry experience, most recently as managing director for Superbet and previously as sportsbook product director at William Hill. Weston will lead the sports operations team to maximize sports betting operations output and gear up for continued global growth in the sports betting market. The sportsbook operations team’s capabilities now span decades, industries and extensive expertise to better serve our customers’ needs.
The move reflects Scientific Games’ deep commitment to the sports betting industry as well as its Gibraltar office, where the team will be based.
