Scientific Games Corp. has announced new advancements in its lottery business in Bosnia, where it signed a new instant game contract, and in Hungary, where the company is expanding its iLottery sales.
The company received a new three-year contract from Lutrija Bosne i Hercegovine, the Bosnian lottery agency, which experienced a 41 percent increase in instant game retail sales since collaboration began in 2016. Many of Scientific Games’ 55 lottery customers in Europe are continuing to register higher than ever sales of instant games despite the challenges of the pandemic.
“We are still in the early phase of our partnership and have already produced tremendous results by applying Scientific Games’ best practices to continuously refine and improve key areas of our instant games,” said Edhem Pašukan, director of Lutrija Bosne i Hercegovine. “Our plans are to fully develop this product category, which was relatively untapped until we began working together.”
Scientific Games teams collaborated with the lottery to maximize revenue potential of its instant games, restructuring prize packages and the entire game portfolio, and creating new game concepts. One of the favorites among players in Bosnia is Jackpot, a higher-price-point game with a key symbol match for the main game and three bonus games.
“We congratulate Lutrija Bosne i Hercegovine on its vision and the growth achieved thus far, and we are honored to help guide them toward a fully developed instant product category,” said John Schulz, senior vice president of instant products for Scientific Games. “As we continue our work with European lotteries to share best practices on game design, portfolio management, logistics and retailer services, Lutrija Bosne i Hercegovine is a great example of the results that can be achieved by partnering with Scientific Games.”
Meanwhile, Scientific Games announced the continued launch of iLottery games for the Hungarian Lottery with additional go-lives of eInstant games, expanding the company’s global digital lottery footprint to nearly 30 U.S. and international lotteries.
Hungary’s lottery is one of the fastest growing in Europe, with digital sales increasing 58 percent from 2018 to 2020 through collaboration with Scientific Games and combined retail and digital sales increasing 17 percent from 2018 to 2020. Scientific Games also provides the lottery with a sports betting program, central gaming system, and retail technology.
“Scientific Games is an important partner in our modernization efforts,” said Gergely Koppány, director of game development and strategy for the Hungarian lottery. “The launch of our eInstant program last year has contributed to year-over-year growth. The favorite eInstant game among Hungarian National Lottery players thus far is blackjack, sold at retail since 1995, which has contributed to more than 22 percent of eInstant game sales and more than 19 percent of the lottery’s instant game revenue.”
“Hungary is a great example of our retail and digital technologies successfully serving all game verticals, including sports,” said Christian Kometer, managing director of international lottery systems for Scientific Games.
Scientific Games is the largest lottery systems technology provider in Europe, creator of the first digital instant game in the U.S. in 2014, and the leading provider of lottery interactive games, mobile apps, player loyalty programs and other interactive products and services in the U.S.