Scientific Games Corp. announced that its longtime lottery customer in Saarland, Germany will move to a full instant game partnership with the company in 2022. Saarland-Sporttoto GmbH will advance its instant games business strategy through a new, seven-contract.
Through the new partnership, the company will provide Saarland-Sporttoto with instant game design and portfolio management services, as well as technology-driven analytics and insights, game manufacturing, advanced logistics, technologies to support inventory management and distribution and services to retailers throughout the southwest German state. More than 20 lotteries participate in SGEP, including five of the top six instant game lotteries worldwide for instant game per capita sales.
“We are building upon a trusted, longstanding partnership with Scientific Games by advancing to a full instant game management program that has produced outstanding, sustainable growth for lotteries in Germany and around the world,” said Peter Jacoby, managing director for Saarland-Sporttoto.
Stefan Paulun, also a managing director for Saarland-Sporttoto, said, “This strategic business decision will allow us to work together to further grow our instant game category, and to benefit from cost efficiencies.”
Scientific Games serves Saarland-Sporttoto through its instant game manufacturing facility in Leeds, U.K., and beginning in April 2022 its SGEP facility in Bielefeld, Germany, which features predictive ordering and other advanced logistics technologies. In recent years (2014-2020), the company helped grow the lottery’s instant games sales nearly 40 percent.
“We are excited to move to this next era of growth for Saarland-Sporttoto’s instant games with a full management program,” said Matthias Müller, managing director, Germany for Scientific Games. “Saarland-Sporttoto is now the fourth German lottery to advance its instant game business strategy and sustainable growth plans by moving to the Scientific Games Enhanced Partnership program.”
Scientific Games has been a supplier to Saarland-Sporttoto since 1995 and currently provides the lottery with a central gaming system, retailer point-of-sale technology, instant games and sports betting.
The company is a supplier to all 16 lotteries in Germany and is the largest lottery systems technology provider in Europe, and the world’s largest supplier of instant games.
