Scientific Games will offer NYX Poker in a “free-to-play” mode to its U.S. customers under an extended deal between the two companies.
The companies have also signed an agreement under which NYX will distribute content from the SG Interactive Bally, Shuffle Master, Barcrest and Williams game studios in online wagering formats to its regulated NYX OGS partners worldwide.
“Our free-to-play poker model positions our company for changes in regulation,” said David Flynn, EVP business development for NYX Gaming Group Ltd. “Our partnership with SG Interactive has already delivered several new land-based casino clients in the United States, which we can further leverage as the market develops.”
Bob Hays, vice president commercial, interactive for Scientific Games added that the company was excited by the agreement.
“The inclusion of the NYX Poker product for our land-based clients helps them increase loyalty among online players and drive more frequent returns to the casino,” he said. “Distribution of our games via NYX OGS enables us to reach an even broader range of players in regulated online wagering markets around the world with greater speed to market.”
Meanwhile, Sportech announced it has sold its 50 percent stake in Sportech-NYX Gaming to joint venture partner NYX Social Gaming for $18.3 million
The joint venture with NYX Gaming enabled Sportech to launch a New Jersey online gambling site with Atlantic City’s Resorts casino hotel.
Sportech said that proceeds from the sale would be used to “accelerate its near-term development plans whilst retaining a material interest in casino and poker online gaming through an equity stake in NYX”.
“We are pleased to have reached this agreement with NYX, generating a significant return for the group in a short space of time,” Sportech chief executive Ian Penrose said. “The structure of the deal enables us to reinvest in our U.S. growth activities in the sports gaming market, whilst retaining a material stake in the future of online casino gaming in North America. NYX is endeavoring to build a market leading position and we look forward to sharing in this opportunity with them.”
Finally, ORYX Gaming, a company that provides turnkey solutions to the online, mobile and social gaming industry, has struck a content supply agreement with NYX Gaming Group.
Under the deal, ORYX Gaming will begin offering customers a range of games from the company’s NYX OGS.
The initial range of games will include titles such as 1x2Gaming, Nextgen Gaming, Amaya, Realistic Games and Thunderkick. Games will be available to access via desktop and mobile devices.
“NYX OGS now boasts well over 350 games titles with over 150 HTML5 titles for mobile and tablet device,” said Flynn.
“As more and more game providers sign up to NYX OGS, the speed of game deployments to our clients rapidly increases at an effortless pace. This is something that really appealed to ORYX when choosing their games partner.”
ORYX CEO Matevz Mazij said the company is “very excited to be working with NYX Gaming; NYX is an established and growing content provider and we look forward to a long and fruitful partnership.”
ORYX is a multinational firm with offices in the U.S., Estonia, Malta and Slovenia. NYX has offices in Las Vegas, Stockholm and Sydney.