Scientific Games has partnered with InComm to bring retail lottery sales to store checkout lanes. The new secure solution will allow customers to purchase drawing lottery tickets like Powerball and Mega Million plus scratch games when they are shopping.
This increases the convenience of purchasing lottery tickets, making it more likely customers will buy them.
The two companies first began working with each other five years ago when they collaborated to make it possible for customers to buy lottery tickets with prepaid and payment cards.
Randall Lex, VP of lottery retail solutions for Scientific Games, said in a statement, “Our vision for retail innovation includes integrated solutions that support lottery revenues with the most advanced technology possible.”
Tim Richardson, senior vice president, for InComm, added, “Central to this partnership is the shared objective of responsibly growing lottery revenues and attracting new customers for lotteries and retailers alike.”
