Scientific Games Corp. announced its latest lottery entertainment innovation with the new 7-11-21 LIVE! game, available now to state lotteries in the U.S. The instant “scratch” game sold at lottery retailers was announced with a Facebook Live streaming event at 7:11 p.m. Eastern on July 11, 2021.
The company is in talks with lotteries in multiple states to offer the $2 7-11-21 LIVE! scratch game in stores beginning in early 2021. During the July 11 live-streamed event, players in participating states across the U.S. had the chance to win cash prizes.
“This is an exciting opportunity for lotteries to kick off the new year in a big way with a social media spin on a popular game featuring the numbers 7, 11 and 21, which are believed by many to be ‘lucky,’” said John Schulz, senior vice president of lottery instant products for Scientific Games. “7-11-21 LIVE! combines our world-leading instant game products with our popular 7-11-21 trademark and a live social media event. It’s relevant, it brings people safely together for an amazing social experience, and the U.S. lottery industry hasn’t offered anything like it before.”
The 7-11-21 LIVE! tickets feature a fresh new game design and vivid, high-definition play symbols produced by the company’s advanced HD Games manufacturing technology.
“Scientific Games conducted extensive research with real players through our OneVoice platform before our game creation teams began designing playstyles and game art,” said Schulz. “Best of all, we provide a digital marketing package, so it’s very simple for lotteries to execute as they look for new ways to generate profits for their beneficiary programs in 2021.”
