Scientific Games Launches Route 66 Social Casino

Scientific Games has launched its Play4Fun Network social casino and several ancillary platforms for the Route 66 Casino in New Mexico.

Scientific Games Corporation announced the launch of its Play4Fun Network social casino platform for Route 66 Casino Hotel in Albuquerque, New Mexico.

The launch marks the first component of the SG Universe product suite to launch with the casino. Scientific Games’ Mobile Concierge product, another offering in the SG Universe suite, will be available soon at Route 66.

The Route 66 Casino Hotel Play4Fun Network platform is available for players online, with the mobile component of the social casino expected to launch this summer for players on iOS and Android mobile devices as part of the casino’s Mobile Concierge product. The Route 66 Casino Hotel Play4Fun Network is anchored by proven content from the Scientific Games Interactive library, including player-favorite games like Zeus III, Raging Rhino and Li’l Red.

“The casino’s commitment to these two products demonstrates their confidence in the ability of the SG Universe product suite to build an engaged online player community under the casino’s brand online and through the critical mobile device channels,” said Bob Hays, vice president for commercial and interactive at Scientific Games. “Route 66 Casino is a long-valued partner of Scientific Games, and well-suited as the initial launch site of our product suite in the southwestern United States.

“We’re proud that the casino has selected our Play4Fun Network and Mobile Concierge products to provide their players incremental Route 66-branded entertainment at home and on the go.”

Tim Perkins, general manager of Route 66, added, “We’re thrilled with our selection of Scientific Games Interactive as the partner to extend our casino’s offering online and onto mobile devices. SG Universe will enable us to increase the entertainment our patrons have come to expect from the Route 66 Casino Hotel brand and provide a richer and more compelling casino experience.

“The Scientific Games solutions for online and mobile devices reach our patrons where they spend their time, and will deepen their relationship with our casino.”