Scientific Games Corporation announced the appointment of Shawn Dennis as executive vice president and chief marketing officer.
Reporting directly to President and CEO Kevin Sheehan, Dennis will be responsible for elevating the company’s brand position, promoting its integrated brands and increasing engagement with customers and players for its content and technology in gaming, interactive and lottery.
Dennis joins Scientific Games from for DreamWorks Animation, where she had been serving as global head of brand and franchise.
In addition, Dennis has served as chief marketing officer at Mattel’s American Girl Company and the National Football League, as well as a period leading global B2B marketing, brand management and marketing communications for Dell Computers.
‘We are excited to welcome Shawn to the Scientific Games executive team,” said Sheehan. “With her tremendous experience leading marketing for high-profile companies and brands in the entertainment and technology sector, she is perfectly suited to lead our marketing efforts to enhance consumer and customer engagement, drive top-line revenue growth and catapult the company’s next phase of growth.”
