Scientific Games Names Herrera EMEA Chief

Scientific Games has named Marco Herrera vice president and managing director of gaming for Europe, the Middle East and Africa.

Gaming supplier Scientific Games Corporation announced the appointment of Marco Herrera to the expanded role of vice president and managing director of gaming for Europe, the Middle East and Africa (EMEA).

Herrera, who will report to Senior VP and Chief Revenue Officer Robert J. Parente, will lead operations and oversee sales of gaming machines, casino management systems solutions and table products representing the company’s Bally, Shuffle Master and WMS product brands.

He will also oversee service and support to grow the company’s market share in EMEA with three product brands under a combined operational infrastructure. The international headquarters of the company’s Gaming Division is near Barcelona, Spain.

“We are honored to elevate Marco into a role with greater responsibility in the oversight of operations, sales, and the integration of our proven product brands in the strategic and vitally important EMEA region,” said Derik Mooberry, group chief executive of gaming for Scientific Games. “Marco brings strong customer relationships, a proven track record for delivering growth, deep insights into our industry and a competitive spirit to his expanded role.”

Herrera joined Scientific Games in November following its merger with Bally Technologies. Previously, he served as Bally Technologies’ vice president and managing director of EMENA for four years, and eight years as vice president and managing director of the Bally Technologies MCC casino and slot-management system division in Nice, France.

Before joining Bally Technologies in 2006, he served as chief technology officer and executive vice president of ztradingindustries, a software and services provider in the pre-owned goods market.