Scientific Games Corporation has signed a mutual distribution agreement with online gaming content giant Playtech PLC.
The new partnership will enable Scientific Games and Playtech to mutually benefit from each other’s scale and reach across the U.S. in addition to regulated markets in Latin America and Central, Eastern and Western Europe.
Playtech’s software will be available to operators via SG’s Open Gaming System (OGS). The agreement covers the breadth of Playtech’s online casino offering, including its portfolio of slots, table games and live-streamed table games, which will all be integrated with Scientific Games’ features and promotions set. Playtech’s game content will be rolled out through the OGS initially in New Jersey with more states to follow.
Scientific Games’ OpenGaming platform, with over 2,500 games consisting of in-house developed titles and content from a wide range of third-party studios, offers features such as jackpots, free rounds, missions and tournaments, all of which contain responsible gambling tools for players to easily access during game play.
“This is an exciting deal featuring two of the industry’s biggest names that is set to have a major impact on iGaming across the globe,” said Shimon Akad, chief operating officer of Playtech. “A key pillar of our strategy is to increase the distribution of our software through mutually beneficial partnerships with the leading B2B suppliers in the leading markets, alongside increasing the depth of the content and services we offer to our existing customers.
“This partnership will significantly increase SG’s distribution to regulated markets in LATAM and Europe while also providing our customers in those markets with an even richer portfolio of exciting iGaming content. Playtech looks forward to benefiting from SG’s leadership in the U.S. as we look to roll out Playtech casino software in all regulated states.”
Jordan Levin, group CEO, digital at Scientific Games, added, “Together with Playtech, we’ll bring quality and exciting gaming content to the U.S. market and beyond. This latest partnership once again demonstrates the key role that OpenGaming plays in opening new opportunities for gaming providers to extend their footprint within key regulated markets. We’re very excited to be bringing Playtech’s world-renowned games to our operating partners across the globe and providing their player base with exceptional entertainment experiences.”