Scientific Games Corporation announced two big lottery contracts last week.
The company won a new, four-year contract to provide instant games and additional services to the New Hampshire Lottery, the first U.S. state lottery and one of the nation’s most successful.
The New Hampshire Lottery has partnered with Scientific Games since its first instant game launch in 1975, and for the last 10 years the supplier has served as the lottery’s sole instant game provider. The new four-year contract begins July 1, and may be extended for two additional years. Scientific Games also provides licensed properties to the lottery, including the fan favorite The Wizard of Oz and interactive games such as Slingo Lottery Challenge.
“Our collaboration on instant games over the last four decades is truly a success story,” said Charlie McIntyre, executive director of the New Hampshire Lottery. “Scientific Games has deep expertise with prize structures, and highly experienced game designers who create games our players love to play. Most important, their instant games have generated millions in revenue to support education in New Hampshire.”
In New Hampshire, total instant game sales have increased 6.4 percent in the last five years (FY 2011-2016), with instant game per capita sales increasing 6.2 percent compared to 5.7 percent for the industry.
“We appreciate the New Hampshire Lottery’s confidence in Scientific Games’ ability to offer a wide array of instant games,” said John Schulz, senior vice president, instant products, for Scientific Games. “Ultimately, our goal is to provide the lottery with the most innovative game portfolio to entertain New Hampshire players and help drive proceeds for education.”
Scientific Games currently supplies more than 70 percent of lottery instant games in the U.S. and provides games, technology and services to more than 150 lotteries worldwide, including nearly every North American lottery.
Scientific Games has also been awarded an eight-year systems technology and services contract from the Maryland Lottery and Gaming Control Agency.
Under the contract, the company will provide the lottery with a central monitoring and control systems. It will also provide a telecommunications network to support the lottery, new retail terminals and a portfolio of draw and monitor games.
“Of the three companies that submitted bids, Scientific Games represented the best value to the state,” said Maryland Lottery and Gaming Director Gordon Medenica in a press release. “Their technology, marketing expertise and retail maximization practices will help us drive sales growth.”
Scientific Games will provide draw and monitor games, including its Racetrax game, which currently generates more than $170 million in retail sales per year for the Maryland Lottery and is the second highest-selling monitor game in the world behind Keno.
Scientific Games will also provide the Lottery with software, systems operation and maintenance, instant games support, and marketing services. The contract begins in May 2018 and may be extended by the state for up to four additional years, the release said.
