The newly opened Hard Rock Hotel & Casino in Atlantic City uses a comprehensive system and games package provided by Scientific Games Corporation.
“We hope this deal has helped give Hard Rock a competitive advantage in their markets and with their players,” commented Cath Burns, senior vice president of gaming systems at Scientific Games.
The company installed key systems products such as SDS, CMP, CMP Cage, Business Intelligence (BI), iVIEW4, iVIEW DM, Elite Bonusing Suite (EBS), and Beverage Ordering Service System (BOSS).
In addition to the systems purchase, Hard Rock Hotel & Casino Atlantic City also installed a substantial number of Scientific Games’ slot and table games, including over 500 slot games with popular titles such as Ultimate Fire Link, 88 Fortunes and 5 Treasures. Table game titles such as Three Card Poker, Ultimate Texas Hold ‘Em and Fortune Pai Gow Poker were part of more than 20 table games and side bets added to the table games pit.
“We have a longstanding partnership with Hard Rock and the Seminole Tribe, which has included collaborating on innovative new technologies for casino operations which enhance both the employee experience and as well as the end customer experience,” said Burns.
“This collaboration has given Scientific Games valuable input and feedback in developing our top-tier systems and gaming products, which we hope has helped give Hard Rock a competitive advantage in their markets and with their players.”
Hard Rock International is owned by the Seminole Tribe of Florida, which is one of Scientific Games’ largest and most progressive systems users in South Florida. Hard Rock Hotel & Casino Atlantic City, built on the bones of the shuttered Trump Taj Mahal, was one of two new Atlantic City casino properties opened on June 28.
Scientific Games is taking its relationship with the Hard Rock brand further in its lottery supply division. The company announced a new, exclusive three-year contract for lottery instant “scratch” games with Hard Rock International, owner of the Atlantic City property and the Hard Rock Florida casinos.
“Scientific Games is known for our game innovation, and our game design studios cannot wait to begin creating products featuring the Hard Rock brand to add a cool edge to our customers’ instant games,” said Kyle Rogers, executive vice president, lottery licensed brands for Scientific Games. “The Hard Rock brand is ubiquitous with music, fun and good times. We welcome this legendary brand into Scientific Games’ licensed properties portfolio and believe lottery players will share our enthusiasm.”
“We’re excited to extend our collaboration with Scientific Games’ Gaming and Interactive groups to another vertical, and look forward to seeing the Hard Rock brand reach new audiences globally,” said Kresimir Spajic, senior vice president of online gaming for Hard Rock International.
Scientific Games provides game entertainment, technology and services to more than 150 lotteries globally.
