Scientific Games Corporation and Warner Bros. Consumer Products announced a multi-property, multi-year partnership to bring top-tier brands from Warner Bros.’ portfolio to the slot floor.
At the recent Global Gaming Expo, Scientific Games displayed a complete lineup of slots carrying Warner brands, including Seinfeld, Willy Wonka and the Chocolate Factory, The Bachelor, Wacky Races and National Lampoon’s Vacation. Other Warner titles extend the company’s offerings of omni-channel experiences for all players.
“We’re excited to continue our partnership with Scientific Games and bring many of Warner Bros.’ iconic brands and characters to fans through new, immersive and entertaining games,” said Pam Lifford, president of Warner Bros. Consumer Products. “This collaboration will allow us to leverage our popular brands in creative ways and across channels to captivate players and make new consumer connections in the gaming space.”
Scientific Games Chief Executive Officer and President, Kevin Sheehan, said,
“The expansion of our Warner Bros. Consumer Products partnership mirrors the growth and evolution of our business, which after mergers with Bally Technologies and WMS Gaming now includes the broadest portfolio of end-to-end solutions for the gaming and lottery industries,” said Scientific Games President and CEO Kevin Sheehan. “The convergence of players across multiple channels in land-based casinos, real-money gaming and lottery entertainment affords us an unprecedented opportunity to capitalize on our investment in these timeless and popular Warner Bros. brands to delight players wherever they like to engage with our products.
“I am confident that this slate of powerhouse brands will help us grow and continue to deliver on our mission of providing the world’s best gaming and lottery experiences.”
Scientific Games’ portfolio of Warner Bros. Consumer Products licensed brands covers a broad spectrum of genres, including comedy, popular sitcoms, reality TV, science fiction, movie classics and more.
