Scientific Games Corp. and William Hill have agreed to extend their partnership for an additional four years through 2024. Scientific Games will continue to provide its industry-leading OpenSports solutions to William Hill in the U.K. and Europe, building on a long-standing relationship since 2007.
This agreement expands on Scientific Games’ history with William Hill and ensures that the two companies will continue to offer sportsbook and iGaming solutions. Under the terms of the new agreement, William Hill will utilize Scientific Games’ OpenSports solution on a modular basis. This will enable William Hill to operate with a greater degree of speed and flexibility, including the capability to deploy proprietary products across multiple jurisdictions in Europe.
“By choosing Scientific Games, William Hill is reaffirming their commitment and belief in our products, services and team, and sending a message that we continue to be a source of competitive advantage for global industry leaders in all regulated markets,” said Jordan Levin, group chief executive, digital for Scientific Games. “We’re really building on one of our strongest relationships. The team at William Hill share an ambition to create next-level player experiences, and together, across sports and iGaming, we’re making that a reality.”
Ulrik Bengtsson, group chief executive officer for William Hill, added, “It’s a pivotal time for sports betting and iGaming providers. Scientific Games’ solutions provide us with the flexibility that is key to our growth strategy in the U.K. and Europe, and we’re pleased to continue to use their products that will be provided on a flexible and modular basis to power our shared success in the years to come.”
