Scientific Games Corporation announced that after a competitive procurement process, Danske Spil A/S in Denmark has awarded the company two major contracts with its lottery and gaming business.
Scientific Games was awarded a seven-year contract for Danske Lottery Spil’s new systems technology including game solutions and services. The Danish Lottery’s legacy systems technology had been provided by another supplier since 1990.
In addition, the company won a five-year contract for Danske Spil’s interactive player account management (PAM) solution and services that will unify the player experience across products and distribution channels. Both contracts may be extended by Danske Spil for up to two years.
Scientific Games, which also provides instant games and interactive products to Danske Spil, is well-positioned to develop their new systems and PAM technology through a holistic understanding of Denmark’s market and consumers, the company said in a statement.
“Scientific Games has demonstrated that their integrated systems technologies, expertise and quality of service meet the complex business needs of Danske Spil for secure lottery and gaming operations,” said H.C. Madsen, CEO of Danske Spil A/S. “We believe that a new open-architecture system, advanced lottery numbers games and unified PAM solution will play an important role in our overall mission to increase revenues in the coming years.”
Patrick McHugh, senior vice president, lottery systems for Scientific Games, added, “Danske Spil is one of the most progressive lottery and gaming organizations in the world. Scientific Games is leading innovation in the industry for integrated technology that creates a seamless player experience across all products and all channels of play. We are a great match.”
