SciPlay, the social casino operator spun off from Scientific Games Corporation, has teamed up with renowned personal trainer and star of the Thintervention TV series Craig Ramsay to offer “gamified” exercises for those under stay-at-home orders due to the Covid-19 pandemic. The program is being offered through the Fitness & Slots YouTube channel.
The goal of the YouTube channel is to boost viewers’ health and mood, and inspire them to live a healthy lifestyle despite the challenging circumstances, by gamifying their workouts and combining top exercising techniques with SciPlay’s mobile games.
Ramsay, who’s played SciPlay’s social casino games for years, was playing 88 Fortunes Slots while waiting to board a flight last year. He ran into a game issue due to poor internet connection and emailed SciPlay’s Customer Support for assistance. In his request, Ramsay introduced himself as a fan and Celebrity Personal Trainer, who encourages his clients to incorporate SciPlay’s slot machine games into their workout routines.
The team at SciPlay couldn’t wait to learn more about Ramsay’s unique exercise method. Eventually, after a few conversations between the star and SciPlay’s Global CMO Noga Halperin and 88 Fortunes Slots’ marketing lead, Dafna Ben Onn, the idea for the online video channel was born.
“I’m no rookie; I’ve been playing Jackpot Party, Bingo Showdown, 88 Fortunes and other SciPlay games for years, while developing exercise programs that complement the games,” said Ramsay. “I’m grateful that this form of exercise and movement is gathering momentum, helping people through these challenging times and positively changing peoples’ relationship with their body, health and wellness.”
The YouTube channel will feature an exercise series based on SciPlay’s gaming hits. Viewers will learn all about Ramsay’s “Fitness and Slots” philosophy, participate in weekly challenges, and get inspired to incorporate gamified workouts into their day-to-day schedule and live healthier lifestyles.
Ramsay adds, “Exercising is always important, but recent events and restrictions have made our society even more stressed than before, and people all around the world have difficulty maintaining a normal daily routine that includes movement. That stress has a negative effect on us, and physical movement has the power to make us feel de-stressed and calm. I’ve made it my passion to motivate people and support them through challenges and there is no better, more exciting and entertaining way than to invite people to gamify their workouts.”
