Seminole Gaming Adds Entertainment VP

Sun, Aug 8, 2021

Seminole Gaming has named Andrew Saunders (l.) vice president of entertainment for its Florida venues. Saunders offers more than a decade of negotiating and booking entertainment events.

Seminole Gaming Adds Entertainment VP

Andrew Saunders has been named vice president of entertainment at Seminole Gaming.

Saunders will be responsible for live entertainment programming at Seminole Gaming venues throughout Florida. In addition, he will oversee implementing entertainment strategies at Seminole Gaming venues, including collaboration between event venues and ticketing operations, finance and production partners.

Saunders brings more than 10 years of experience in negotiating and booking entertainment events, including relationship management with talent, agencies and production companies. Most recently he held booking positions for AEG at Staples Center and Microsoft Theater in Los Angeles as a senior talent buyer working with AEG Presents. Previously he was director of booking for Los Angeles’ Venue Coalition, a group of more than 70 arenas and 15 theaters in North America.

Seminole Gaming entertainment venues include the 7,500-seat Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood, the 1,500-seat Hard Rock Event Center at Seminole Hard Rock Hotel & Casino Tampa, the 836-seat Seminole Center at Seminole Casino Hotel Immokalee, plus venues at Seminole Casino Coconut Creek, Seminole Brighton Casino and Seminole Classic Casino in Hollywood, Florida.

Keith Sheldon, president of entertainment for Hard Rock International and Seminole Gaming, said, “Andrew Saunders joins Seminole Gaming with a wealth of entertainment experience and will be instrumental in advancing live events and entertainment opportunities. As our extensive schedule of concerts and events gains even more momentum, Saunders will identify additional one-of-a-kind entertainment experiences for our guests.”

Saunders added, “I’m excited to continue bringing exceptional events and experiences to Hard Rock and Seminole Gaming guests as the entertainment industry begins to open its doors to in-person events. It’s an honor to be part of a team that focuses on unique guest experiences.”

Saunders holds a bachelor’s degree in music industry and business from the University of Southern California, Los Angeles.

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