Seneca Gaming Corporation, the gambling arm of the Seneca Nation of Indians in New York state, and resort marketers Bluegreen Vacations of Boca Raton, Florida, recently signed an agreement in which Bluegreen will run promotions and offer special vacation packages at Seneca Niagara Resort & Casino in Niagara Falls and Seneca Allegany Resort & Casino in Salamanca, as well as select deals at the Seneca Hickory Creek Golf Course in Lewiston and Seneca Buffalo Creek Casino in downtown Buffalo.
The agreement will allow Seneca Gaming properties to reach Bluegreen’s membership base of more than 180,000 people. In return, Bluegreen will be able to offer its vacation packages to Seneca Gaming’s Player’s Club members.
Cathy Walker, Seneca Gaming president and chief executive officer, said, “When you add in our close proximity to other area attractions, vacationers have a wealth of entertainment possibilities to chose from. Given the distinct experiences that await visitors to both the Niagara and Allegany regions, we believe Seneca Resorts & Casinos is a perfect fit for Bluegreen Vacations.”
Peter Menges, Bluegreen Vacations senior vice president, added, “Seneca Resorts & Casinos delivers with its two diverse resort locations and a wealth of entertainment options.”
