The Seneca Nation of New York, which owns three casinos in Buffalo, Niagara Falls and Salamanca, are taking the offensive when it comes to new competition in the Empire State. As the state government prepares to award four Class III commercial licenses upstate this fall, the Senecas have unveiled new branding meant to position their casinos as the Northeast’s premier entertainment destination, officials said.
Seneca Gaming has launched a new campaign with new logos and a new name, Seneca Gaming & Resorts. According to the Bradford Era, officials say the new brand identity will reinforce the tribe’s market leadership and resort experience, emphasizing the properties’ amenities, guest service and surrounding attractions.
“This is so much more than a logo change,” said Doni Taube, senior vice president of marketing for Seneca Gaming Corp. “Seneca Resorts & Casinos’ new communication strategy, brand look, voice and personality are perfectly aligned with our proven business strategy and strong local partnerships to create a best-in-class experience for the millions of visitors to the Western New York region every year.”
“Seneca has strong brand recognition and has built a truly incredible entertainment destination for more than a decade. We’re thrilled with the evolution of our brand and expanding our reach to more guests,” said Cathy Walker, president and CEO of Seneca Gaming Corp. “Equally important is that our new brand reflects who we are, the markets we serve and the experience that differentiates us from everyone else. And we believe that Seneca Resorts & Casinos continues to deliver and redefine entertainment, excitement and excellence in Western New York.”
