Scientific Games Corporation’s SG Interactive division announced that it has signed an agreement with the Pokagon Band of Potawatomi Indians to launch the SG Universe Play4Fun social casino platform on the sites of its three Four Winds Casinos in Michigan.
Four Winds Casinos will use the white-label Play4Fun platform to create social casinos online and on mobile devices anchored by many of the Bally, Shuffle Master and WMS casino games found on the floor of the three Four Winds Casino properties. With the SG Universe Mobile Concierge platform, Four Winds players also will have access to incremental marketing touch points, including the ability to view loyalty rewards and receive personalized messages.
“Working with SG Interactive is giving us the opportunity to deepen our relationship with players through incremental engagement both on and off the casino floor, while also keeping our brand top-of-mind and our players entertained between visits,” said Frank Kennedy, Frank Kennedy, senior vice president of gaming for Four Winds Casinos. “We’re excited to provide our players with the ability to play the games they love from the casino floor anytime, anywhere.”
Bob Hays, vice president of commercial and interactive at Scientific Games, added, “Four Winds Casinos is one of the strongest casino brands in the world. We’re honored by their selection of the SG Universe product suite to build an engaged online player community that will extend the entertainment opportunities for players available under the Four Winds brand and nicely complement the world-class experiences found on their casino floors.”
