Scientific Games Corp. has launched large-scale retail and digital sports betting and lottery operations in Azerbaijan.
The national lottery, Azerlotereya, launched sports betting in mid-January with Scientific Games’ technology as part of a 10-year agreement for the exclusive supplier of retail and digital lottery instant games, draw games, sports, and an omnichannel lottery gaming system.
The Azerbaijan sports launch expands Scientific Games’ global leadership in sports betting and its ongoing, successful partnership with Demirören, the operator of the national lottery, Azerloterya.
“In Azerbaijan, we sought a proven, scalable solution for both retail and online betting,” said Sinan Oktay, board member of Demirören Holding.
“Our partnership with Scientific Games has had great success in other large markets, and together we are offering a modern experience for bettors that will deliver strong results to the government of Azerbaijan.”
The national lottery was founded in 2001 under the Ministry of Economy of Azerbaijan. With a population of 10 million, the Eurasian nation has deep roots in sports, including a strong history of hosting important events such as the Formula 1 Grand Prix in Baku and four high-profile matches in the recent European Football Championship.
“Congratulations to all involved with the success of the national lottery in Azerbaijan and the new sports betting launch,” said Pat McHugh, chief executive officer of Scientific Games Lottery. “We appreciate the vision and trust Demirören has in our lottery expertise, systems technologies and ability to serve a large, multi-channel lottery market. We believe that Scientific Games offers a powerful sports betting solution that is tailored for government lotteries requiring a large-scale retail and digital betting program.”
A longtime sports betting supplier in international markets, Scientific Games most recently launched sports betting with the Western Canada Lottery Corp. and in Turkey through a joint venture with Demirören. Serving 80 million people across a network of nearly 5,000 retailers, Turkey’s sports betting program has quickly become the world’s largest state-sponsored sports betting business.
Scientific Games also is known for launching the first full-scale lottery sports betting in the U.S. with the Delaware Lottery in 2018. The company currently provides sports products and services to multiple jurisdictions in Canada, Europe and the U.S.
Since 1973, Scientific Games has providee games, technologies and services to 130 lotteries in 50 countries.
