Scientific Games Corp. has announced that the Missouri Lottery has awarded its longtime instant-game and loyalty-program provider a new, five-year primary contract with an option to extend for up to five years.
Scientific Games, the Missouri Lottery’s primary instant game supplier since its start-up in 1986, has positioned the lottery as one of the Top 20 instant-game lotteries in the world in per capita sales, according to La Fleur’s 2021 Almanac. The company launched the Missouri Lottery’s first digital loyalty-rewards program in 2012.
May Scheve-Reardon, Missouri Lottery Executive Director, said, “Our partnership with Scientific Games over the decades has led to high-performing Scratchers games and digital experiences with Missourians. Most importantly, our collaboration has helped us generate a total of more than $7 billion for education in our state.”
In 2020, the Missouri Lottery’s Scratchers retail sales topped $1.1 billion, growing 79 percent since 2011 under its current contract with Scientific Games.
“Our instant-products and digital-lottery teams are committed to one of the world’s highest performing lotteries and delivering maximum proceeds for education in Missouri,” said John Schulz, senior vice president, lottery instant products for Scientific Games.
Scientific Games launched the world’s first secure retail instant game in 1974, the first digital instant game in the U.S. in 2014, and is the world’s largest creator, manufacturer and services provider of instant games in the world. The company currently provides games, technology and services to more than 130 lotteries in over 50 countries around the globe, including nearly every North American lottery.
In related news, SG is set to launch an AU$4 billion (US$3 billion) initial public offering of its Australian lottery business, according to a report from Bloomberg. The IPO would be the largest in the Australian market since 2014, the report said. The company is planning to raise $1.3 billion from cornerstone investors, with the rest coming from the open market, according to Asia Gaming Brief.
Last month, SG said it has entered into an agreement to sell its sports betting business, OpenBet, to Endeavor Group Holdings for $1.2 billion.
