Scientific Games Corporation announced that its joint venture—Şans Girişim—won the 10-year exclusive sports betting IDDAA contract in Turkey, Europe’s largest state-sponsored sports betting market and among the top three in the world in sales.
Scientific Games will provide its world-class, full turnkey sports betting solution to serve Turkish sports bettors at both retail and via mobile to ensure a competitive, successful large-scale sports book, the company said in a statement.
Scientific Games is a product and services supplier in 35 sports betting markets globally, “and is committed to delivering responsible sports betting to players across regulated markets,” the statement said.
Sans Digital, an affiliate of Demirören Holding, one of Turkey’s largest companies with significant business interests in energy, real estate and media, is the lead partner in the Scientific Games joint venture.
The joint venture will implement the turnkey national sports betting solution across at least 5,300 retail points-of-sale in Turkey. As part of the solution, Scientific Games will provide the central system hardware and software, terminals, terminal software, maintenance and risk management solution to support the exclusive retail operation and the businesses which are licensed to provide interactive sports betting.
Barry Cottle, Scientific Games CEO, said, “On behalf of our joint venture with Sans Digital, we are thrilled to win this significant opportunity to operate the only legal sports betting concession in Turkey. This important contract is evidence that our efforts over the last several years to create a superior, all-inclusive sports betting offering is coming together through collaboration between Scientific Games’ Lottery and Digital groups. We are honored by the trust given to us by Sans Digital and the Government of Turkey.”
“Demirören Group is a family-run conglomerate which holds leading positions in energy, media and real estate and has set a goal to be a leading player in technology and digital services,” said Sinan Oktay, board member of Sans Digital. “We believe that gaming is heavily dependent on technology, and that this deal is an important first step towards our goal. After evaluating many of the leading companies in the global sports betting industry, we selected Scientific Games as our ideal partner.
“Our decision was based on their proven track record in both retail and interactive sports betting, and their ability to provide us with a best-in-class and fully-integrated offering that included risk management services. We value Scientific Games’ commitment to helping us grow the Turkish market and look forward to our long-term partnership.”
Scientific Games provided the first full-scale sports betting offering in the U.S. following the U.S. Supreme Court’s PASPA ruling. The company is the first associate member of the Global Lottery Monitoring System (GLMS), an organization that protects the integrity of sports competition and sports betting worldwide. Scientific Games is one the first suppliers to receive certification from the World Lottery Association as a responsible gaming supplier.
