Scientific Games Corporation has named Cathryn Lai, formerly senior vice president of products, marketing and gaming operations, to head the company’s digital division, SG Digital, as senior vice president and general manager for the U.S. market.
Lai has a wealth of experience within the industry across product management, marketing, brand management, operations, and process improvement. She will be heavily involved in SG Digital’s U.S. operations, which have experienced significant growth following several new commercial wins across the division’s iGaming and sports betting product areas.
Lai’s appointment represents an evolution of SG Digital to meet the growing demands of an ever-expanding customer base in the U.S. The company anticipates further growth in the coming months, as strong interest in its products from U.S. operators continues to drive ongoing momentum.
“Cathryn’s talent and expertise are well known to Scientific Games already, and we’re excited to have her on board with SG Digital,” said Jordan Levin, Group CEO of SG Digital.
“Demand across the U.S. continues at pace following major 2020 commercial deals with FanDuel, DraftKings, Hard Rock, Wynn, Betfred, NetEnt and Betsson, among others. Cathryn’s industry knowledge and experience will be highly valuable to our customers as we continue to design and deploy our market-leading solutions across the U.S.”
“I’m delighted to be joining the digital team at Scientific Games,” said Lai. “As a team, we have significant momentum across iGaming and sports betting. I am hugely excited about the opportunity to work with all of our customers and teams across the U.S. to strengthen our relationships and further showcase the power of SG Digital’s technology and services.”
