GVC Holdings Plc last week confirmed that Dean Shannon will replace Jason Scott as chief executive of the company’s Australian division.
Shannon is certainly no stranger to the company. In his new role, Shannon will oversee both Ladbrokes Australia, for which he served as CEO from 2013 to 2017, and Neds, the company he founded after leaving Ladbrokes in 2017. In 2018, he sold Neds to GVC in a deal worth up to AU$95 million, and has since served as a non-executive director of the business.
Coming full circle, Shannon first joined Ladbrokes Australia after Ladbrokes acquired his previous online betting business, Bookmaker.com.au, in a $22.5 million deal.
“We are delighted to announce Dean’s appointment,” GVC Holdings Chief Executive Kenneth Alexander said. “He is a highly dynamic, experienced leader with the entrepreneurial skills that will drive our Australian business to even greater success in the future. I’d also like to put on record my thanks to Jason Scott for the job he has done in establishing the Group as a market leader in Australia.”
“I am truly excited to be leading GVC’s Australian businesses,” Shannon said. “I believe that in Ladbrokes and Neds we have two of the leading brands in the market, and backed by our proprietary technology and highly talented team, we are very well placed for growth.”
Last month, GVC Holdings reported a 28 percent year-on-year increase in revenue from Australia, which helped drive net gaming revenue for the six months to 30 June to £1.81 billion (US$2.19 billion).
