NBA great Shaquille O’Neal has signed on as a brand ambassador and adviser for WynnBet, part of Wynn Resorts Ltd.’s interactive division. He joins a growing group of sports stars and celebrities cashing in as pitchmen for sports betting companies.
O’Neal will feature prominently in WynnBet’s advertising, attend in-person fan events and advise the company on its offerings, the parties said Monday. The 49-year-old basketball hall of famer has a long history as a celebrity endorser, offering his services to brands from Pepsi to Carnival Cruise Line. He’s also worked as a sports commentator, anchorman, rapper and restaurateur.