System suppliers House Advantage and SIC Innovations have partnered to develop and distribute Casino On the Go, or COG, an interactive player application that the partners say is the best customer-facing mobile engagement tool in the industry.
COG utilizes the tools of promotions and awards as the means to incentivize frequent and deepening customer interaction.
“Casino operators around the world are interested in technology to engage their customers at a deeper level,” said Jon Wolfe, president and CEO of House Advantage.
“COG will engage customers consistently in a powerful way, whether they are on their way to a casino, already in the casino, or at any other stage in the customer’s day. We are thrilled and honored to be working side-by-side with SIC Innovations on this game-changing customer loyalty and engagement application.
“Early on in our research to find a player-focused casino mobile application, we realized the opportunity of developing one specifically focused on engagement and loyalty, said Rich LeBaron, managing director of SIC Innovations. “We struggled to find an app that engaged users and encouraged interaction inside and outside of the casino, so we decided to build one from scratch.
“Once we defined the app’s requirements and engagement engines, selecting a development and distribution partner was clear, and we are very excited to partner with House Advantage, based on their impeccable track record for delivering quality products and services.”
COG drives loyalty and frequent usage through interactive content, behavior-driven triggered awards and the latest tools for mobile user engagement. The app builds on existing casino loyalty programs by reinforcing and extending how a casino communicates to its customers, supporting new channels for the distribution of casino offers and creating a new extension for the company brand.
Key features include fast feedback with adPressions, real-time awards, refer-a-friend rewards and rich, centrally managed content on the customer’s casino amenities. Full social media integration allows users to bridge their online and casino experiences.
The entire toolset is available on the popular iOS and Android mobile platforms.
