Gaming Analytics will provide AI-powered analytics for activities at Silver Reef Casino Resort. According to the venue, this forms part of an effort to improve business performance, marketing and guest experience.
Detailing the partnership that was announced last week, Silver Reef said Gaming Analytics’ tools will allow it to monitor guest behavior, campaign performance and operational trends from a single interface.
Silver Reef slot operations will use Gaming Analytics to identify underperforming machines, adjust floor layouts and fine-tune incentives. The venue will also use AI to improve its retail strategy, customer engagement and operational efficiency.
Silver Reef Talks Up ‘Invaluable’ Platform
Speaking about the partnership, Silver Reef General Manager Dale Robertson said the Gaming Analytics platform will be “invaluable.”
“As a venue without a formal analytics department, Gaming Analytics provides an essential resource,” Robertson said. “The ability to analyze patron behavior in real time and adjust marketing strategy immediately has made a measurable impact. The platform is invaluable.
“We see this as a foundation for broader digital transformation. Real-time data access, combined with Gaming Analytics’ support, positions us to make smarter decisions across the entire property.”
Gaming Analytics CEO Kiran Brahmandam added: “We’re excited to welcome Silver Reef to the GA network. Their team understands the value of real-time data, and we’re proud to support their operational goals.”
Silver Reef Casino Resort features more than 1,000 slot machines, table games, multiple restaurants and a luxury hotel. Lummi Nation owns and operates the venue.
